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The Modern Blog
Thoughts on Firm Effeciency
Insights, tools, and strategies for firm optimization.
Features
Your Data Isn’t a Revenue Stream. It’s Yours.
Too many vendors lock down APIs and charge firms to access the data they create. That slows innovation and keeps firms trapped. ModernPM takes a different approach. Your data stays yours—no paid APIs, no gated integrations. Just the freedom to connect tools, automate work, and build smarter workflows.
Roy Keely
January 14, 2026
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Features
Your Data Isn’t a Revenue Stream. It’s Yours.
Too many vendors lock down APIs and charge firms to access the data they create. That slows innovation and keeps firms trapped. ModernPM takes a different approach. Your data stays yours—no paid APIs, no gated integrations. Just the freedom to connect tools, automate work, and build smarter workflows.
Roy Keely
January 14, 2026
Philosophy
Unwrapping the Truth: When Your Practice Management App is Just a Wrapper
What looks like innovation may just be Oracle or Dynamics in disguise.
Roy Keely
November 18, 2025
Strategy
The Rise of the Chief Product Officer in Accounting Firms
Accounting firms need to move beyond buzzword titles like “Chief Innovation Officer” and instead create clear, people-focused roles like Chief Product or Experience Officer—leaders who align technology with client value and team growth.
Roy Keely
November 3, 2025
Product
Knowing Our Lane: Why Saying ‘No’ is Our Strategy
Why ModernPM deliberately stays in its lane—focusing only on what CPA firms truly need, and saying no to everything else.
Roy Keely
June 18, 2025
Product
Clicks & Splinters
Unnecessary clicks in software are like splinters—small, painful, and a sign of poor design that pushes users away.
Roy Keely
May 20, 2025
Product
In the Elements: Nature, Software, and Shared Truths
There’s only one way to build a software company now: leadership has to live in the elements.
Roy Keely
May 20, 2025
Technology
The Case for Flexibility: Rethinking the Systems That Shape Our Work
Flexibility isn’t a trend—it’s the new essential. Systems must evolve to support real-life complexity, not constrain it.
Casey Hyland
May 20, 2025
Services
The Software Industrial Complex: Why CPA Firms Deserve a Fresh Approach
A guide to troubleshooting common issues faced in Content Management Systems.
Roy Keely
February 5, 2025
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