The Modern Blog

Thoughts on Firm Effeciency

Insights, tools, and strategies for firm optimization.

Strategy

The Rise of the Chief Product Officer in Accounting Firms

Accounting firms need to move beyond buzzword titles like “Chief Innovation Officer” and instead create clear, people-focused roles like Chief Product or Experience Officer—leaders who align technology with client value and team growth.
Roy Keely
October 21, 2025
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Strategy

The Rise of the Chief Product Officer in Accounting Firms

Accounting firms need to move beyond buzzword titles like “Chief Innovation Officer” and instead create clear, people-focused roles like Chief Product or Experience Officer—leaders who align technology with client value and team growth.
Roy Keely
October 21, 2025
Product

Knowing Our Lane: Why Saying ‘No’ is Our Strategy

Why ModernPM deliberately stays in its lane—focusing only on what CPA firms truly need, and saying no to everything else.
Roy Keely
June 18, 2025
Product

Clicks & Splinters

Unnecessary clicks in software are like splinters—small, painful, and a sign of poor design that pushes users away.
Roy Keely
May 20, 2025
Product

In the Elements: Nature, Software, and Shared Truths

There’s only one way to build a software company now: leadership has to live in the elements.
Roy Keely
May 20, 2025
Technology

The Case for Flexibility: Rethinking the Systems That Shape Our Work

Flexibility isn’t a trend—it’s the new essential. Systems must evolve to support real-life complexity, not constrain it.
Casey Hyland
May 20, 2025
Services

The Software Industrial Complex: Why CPA Firms Deserve a Fresh Approach

A guide to troubleshooting common issues faced in Content Management Systems.
Roy Keely
February 5, 2025