Your Data Isn’t a Revenue Stream. It’s Yours.‍

Roy Keely
5 min read
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Whose data is it?
The software company’s?
Or the customer’s?

This sounds like a philosophical question, but it’s quickly becoming a very practical one.

As firms push harder on AI, automation, and smarter internal tooling, they’re running into an uncomfortable reality: their own software vendors want a toll to access the data those firms generate every day.APIs—if they exist at all—are suddenly gated, rate-limited, monetized, or “strategically deprioritized.”

Why? Because open data breaks a very profitable model.

Many legacy vendors can’t offer real APIs because their tech debt is a mess. Their systems were never designed to be open, composable, or extensible. Opening them up would require real engineering work—and real accountability.Others could do it, but won’t. Their obligation isn’t to customers; it’s to shareholders. Somewhere along the way, “data access” became a line item in a board deck. A revenue target. A lever to pull when growth slows.

So now firms are being told:
Yes, it’s your data…But access will cost you.

That’s backwards.

If your firm creates the work, serves the clients, tracks the time, bills the invoices, and bears the risk—then the data belongs to you. Full stop.

ModernPM was built with that belief baked in.

- We don’t charge for API access.

- We don’t gate your data behind “enterprise tiers.”

- We don’t treat integration as a monetization strategy.

Our APIs are there because modern firms need them—to connect systems, automate the boring stuff, experiment with AI, and build workflows that actually fit how they operate.

Software should be infrastructure, not a hostage negotiator.

If a platform only works when everything stays inside its walls, that’s not a feature. That’s fear.We’re choosing a different path—one where your data is yours, your systems can evolve, and your firm isn’t punished for wanting to work smarter.

Because the future of accounting isn’t closed.

And neither should your software be.